Why your colleague's ghostwritten book took two years

A colleague signs with a ghostwriter in March. The plan is a manuscript by autumn and a book on the shelf the following spring.

Two years later, the book exists. He is pleased with it and he will not say much about how it went.

You watched that happen. Then someone told you a book can be drafted in days. Both facts sit in your head and refuse to fit together.

They fit. The two years were not spent writing.

Two years is one slip away from a normal schedule

Start with what a well-run project looks like. Scribe Media has produced books for more than 1,700 authors. It tells clients to expect 12 to 18 months for its full ghostwriting program.

That is the schedule when nothing goes wrong.

Add a copyedit that comes back with substantial work in it. Add a cover that takes three rounds. Add a launch date moved to miss the holidays. A two-year book is often a normal schedule that absorbed four ordinary delays.

The useful question is what makes a book absorb delays instead of shedding them.

Every chapter waits for one person

Firms that publish their own process describe a ghostwriting project the same way.

Chapters arrive in batches every one to two weeks. The author is asked to respond within a few business days. HMD Publishing tells clients it pauses the project when notes run more than two weeks late. It will not write further into silence. Contract guides advise a clause that extends the schedule automatically when feedback passes 14 days.

Those clauses exist because they have to.

Now do the arithmetic on your own week. You have a practice to run. A batch of chapters arrives and you mean to read it Thursday. Thursday goes to a client emergency. The weekend goes to your family. The following week has a trip in it.

You are not being difficult. You are being a person with a business. And you have just added two weeks to the book.

Do that on 10 of the project's 12 handoffs and you have added five months. Nobody argued about the writing once.

One ghostwriter with more than 50 completed books says this to clients directly. The timeline depends partly on the author. Clients who take weeks to review chapters extend it in proportion.

Thin capture multiplies the rounds

Response time sets the cost of each round. The number of rounds is set somewhere else.

A writer who has spent 10 hours with you knows your positions on the topics you covered. Chapter seven wanders into a topic you did not cover. The writer has three choices: guess, ask and wait, or write around it.

Guessing is fastest, so guessing is what usually happens.

You read the chapter and the guess is wrong. Not offensively wrong. Wrong the way a summary of your thinking by someone who heard it once is wrong. So you write notes explaining what you meant. Those notes are the interview you never had, delivered in the slowest format available.

That chapter goes back. It returns. It is closer. You write more notes.

Two rounds became five. Each round costs a queue, and now you understand where the year went.

This is why the depth of the interviews before drafting predicts the calendar. Capture is not only about whether the pages sound like the person on the cover. It also decides how often the writer comes back to ask you for something they should already have.

Changing the book mid-project starts it over

Authors create the third source of delay themselves, and it is worth being direct about it.

At chapter eight you realize the book should be for a different reader. Or you decide the framework needs a fourth part. Or a competitor publishes something that changes what you want to say.

Contracts call this a change of scope, and most price it separately. The fee covered two or three rounds of revision per milestone. A ghostwriter who has written business books for years describes a client who kept moving the goalposts. It did not end well.

Here is the part nobody enjoys hearing. Late scope changes usually mean the book was never settled at the start. Positioning, reader, and structure are the cheapest decisions in the project when they are made first. At chapter eight they are the most expensive.

The two-year book and the book that does not sound like you

A two-year timeline and a book that does not sound like you are the same failure in different clothes.

The founder of a publishing company describes hiring a ghostwriter long before he was in the industry. The book did not sound like him. The engagement added 18 months. He wrote the book himself in the end.

Read that sequence again, because the order matters. The voice was wrong first. The 18 months came from fixing it round by round. Every round waited on a busy person.

A book takes two years when the material arrives in fragments, and the fragments are corrected in a queue.

What none of this can remove

Your reading time stays. A manuscript needs your attention with a pen in hand, and no process anywhere replaces the evenings that takes.

Production stays too. Editing, design, and printing have their own weeks. They run after the manuscript is finished rather than during the drafting.

And some of the calendar belongs to you. A quarter that goes sideways in your business will move any book, in any process, at any price. A firm that promises otherwise is promising something it does not control.

What a process can change is the number of rounds. That number is set before the first chapter is written.

Where the two years came from

Your colleague's book did not take two years because his writer was slow. It took two years because the writer learned him in pieces and guessed in the gaps. Then it waited for a busy man to correct each guess.

Count the hours of interviews that happen before chapter one. That number predicts the calendar better than any delivery date in the contract.

Brett Wharton, looking ahead